How to Increase Sign-ups by 200%

Posted on July 23, 2009 by zzz_zwp

Use the phrase “See Plans and Pricing” on your ‘call to action button’. Instead of something like “Sign up” or “Free trial”.

Who knows, now that this tip is out all over the internet maybe it won’t be as effective. It is still interesting to see how subtle changes in wording can have such a large influence in user behavior.

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How to Increase Sign-ups by 200%

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